By Bill Jabjiniak, Special to the RGJ, June 9, 2025
Data centers are the silent engines behind our digital lives, powering everything from social media and streaming services to online banking and artificial intelligence (AI). As demand for data center space continues to surge, Greater Reno has emerged as a key player in this digital revolution.
Because of its strategic location near Silicon Valley, Reno has quickly become a vital data center hub. A recent report from 451 Research projects Greater Reno as the fourth fastest-growing data center market in the U.S. This growth brings more than just infrastructure — it brings jobs, substantial tax revenue, and the potential for meaningful community impact.
More than infrastructure: being a good neighbor
Data centers don’t just support digital ecosystems — they’re part of real communities and impact the lives of those within them. Developers have a unique opportunity to make a lasting difference in Greater Reno by being thoughtful, engaged, and responsible neighbors for the long term.
Driving a positive impact means being a good neighbor, and that lies in putting the community first. From the initial planning stages and construction to full operation, developers should consistently prioritize the needs and voices of residents. Working together with elected officials and economic development leaders ensures data centers not only coexist with Greater Reno but contribute to its prosperity.Need a break? Play the USA TODAY Daily Crossword Puzzle.
How data centers can invest in communities
Data center developers have an opportunity to leave communities better than they found them. They can bring immense goodness to residents by:
Bringing the community together
Good neighbors support one another, and data center developers should place residents at the heart of their mission. Working alongside local officials, developers can strengthen community ties by sponsoring local events, supporting nonprofits, and partnering with organizations that uplift underrepresented or underserved populations. From supporting youth development programs, like the Boys and Girls Clubs to enhancing public safety and health services, these partnerships help make Greater Reno a safer, more inclusive place to live and work.
Supporting the local workforce
Given that building and operating facilities require construction workers and skilled technicians, data centers offer hundreds of high paying, rewarding jobs for Greater Reno residents. These positions can lower the unemployment rate while propelling overall economic growth across the community. Job opportunities are here to stay, and developers can collaborate with schools, community colleges, and Veteran programs to introduce career pathways and provide training that equips residents for long-term success.
Putting people and the planet first
True community investment also includes environmental responsibility. That means following responsible construction and operations practices, such as minimizing construction traffic and reducing noise and light pollution for nearby homes. Across facility designs and operation, developers should continually embrace sustainable practices to reduce carbon footprints and water usage given protecting natural resources is just as important as propelling economic growth.
A shared future rooted in community
As Greater Reno continues to rise as a prominent data center hub, developers have a responsibility — and an opportunity — to do more than just power technology. They can help power communities.
By investing in local partnerships, supporting workforce and economic development, and prioritizing people and the planet, data centers can become true allies in shaping a vibrant and resilient future for Greater Reno. Being a good neighbor means listening, acting, and growing together, ensuring that the benefits of innovation extend beyond servers and into the daily lives of those who call Greater Reno home.
Bill Jabjiniak is the senior vice president of national community and government relations at EdgeCore Digital Infrastructure.Have your say: How to submit an opinion column or letter to the editor